The Organic Division launched a social media campaign to #AmplifyOrganic in conjunction with the Fall 2025 ACS meeting in Washington, DC because we love everything about organic chemistry with the possible exception Hollywood insists that it is an impossible college course. Being in an era that relishes negativity, we want to positively celebrate the myriad success of organic chemistry and organic chemists so we are launching #AmplifyOrganic. Our hope is that the community will use this as an opportunity to share stories celebrating the breadth and achievements of our field and of our colleagues so that others can see what we already know; organic is awesome! So, if you see something worth celebrating, tag it with #AmplifyOrganic and help us share the love for organic. We launched the campaign with help from Professor Malika Jeffries-EL (@chemdiva.bsky.social).
You can see the video (and respond with your comments or own videos) on any of our social media channels linked in the footer of any page on our web sites.
Suggested questions for the campaign, video feeds, and other information is available on our #AmplifyOrganic page.